Business etiquette appearance of a woman. Etiquette requirements for women's business clothes. Correspondence on paper

02.04.2020

Business etiquette is equally important for both men and women. In the business sphere, all affairs, negotiations and transactions are carried out not between a man and a woman, but between business partners. Knowledge of how to behave in a particular situation, the ability to look and talk with dignity is required from any representative in the business. However, despite the current tendency to depersonalize a business partner (i.e., not pay attention to his gender), these rules may not be the same for everyone. That is why there is business etiquette for women.

Why is this needed?

Why is it so important to adhere to the rules of business etiquette in business? The fact is that successful business lead by successful, confident people. Running a business is much simpler and more profitable with a strong person, because he inspires confidence, can defend his interests, and therefore the interests of the partner. Being in business means being able to show firmness and rigidity when circumstances require it.

It is more difficult for a woman, because by nature she is inherently soft, flexible, pliable. However, it is precisely these feminine qualities in the business world that can be mistaken for weakness, which means that partners either do not agree to deal with you, or try to manipulate you for their own purposes. To avoid this, you need to know how to apply yourself in this business world, because even your greeting can tell a lot about you.

Communication between partners

Despite the fact that business relations imply interaction between partners, and not between a man and a woman, to show their culture is still a sign of good taste. No wonder they say that courtesy is the privilege of kings, and if you want to become a king or queen in your field, you need to be able to observe etiquette business communication men and women.

Thus, opening the door to a woman and letting her go forward is not a manifestation of your weakness, but rather your strength and confidence. A woman should take these attention signs with dignity, and not be annoyed about this. After all, this is a manifestation of courtesy - a tribute to business etiquette, education, and not an attempt to seduce or flirt. However, even in this case, you need to know the measure: you do not need to care too much about the comfort of the lady. (Can I open a window? Turn on the air conditioner?) Thus, you will put her in an awkward position. A woman is a full-fledged business partner, and not a capricious girl who, by the will of fate, fell into this place.

How to look?

Quite strict requirements for image in the business sphere have been developed for women. To achieve success and recognition, a woman should be positioned first of all as a leader worthy of respect and trust, and only then, as a woman. It is on the appearance that the first impression of the partner depends, and this rule is equivalent for both men and women.

Clothing should not emphasize gender, because in business, a woman can not “win” not with her beauty, but use her mind, practicality and knowledge.

Clothing etiquette of a business woman

Fortunately, a woman does not need to puzzle over how to dress for important negotiations and for ordinary working day. To always look appropriate, while remaining elegant, you should adhere to these rules:

Do not combine sports, holiday or evening accessories with business style. The image should be whole and consistent with the goal (important negotiations or corporate relaxation in the circle of employees);
Wearing shoes with an open toe is not allowed (an exception may be shoes with an open heel on hot days). Optimal option - pumps, low or medium heels. Patent shoes are appropriate only for evening dress or celebration.
Classic look business woman implies a skirt below the knee, an opaque blouse and a jacket. A trouser suit will also be appropriate.
The modern world is more favorable to the color scheme of a business suit. If earlier only gray, black and white colors were recognized, now a woman can afford to look more bright. (For example, a red pantsuit with a white blouse). However, there should not be too many bright colors, optimally 1-2 accessories of a brighter color.
Of jewelry, only 1-2 items should be left. For example, a ring and a bracelet, or earrings and a brooch. At the same time, jewelry should not be bulky or very expensive, it is better to give preference to high-quality jewelry.

To learn more

It is not easy to look according to the situation and your situation, but it is quite possible. In this matter, a woman can be helped not only by her natural intuition and sense of style, but also by specialized literature on this issue. There are a huge number of publications and articles on business etiquette. For example, the book “Business Etiquette for Women” by Suzanne Gelbach-Grosser, Jutta Hoffmann was written by women specifically for women, and will not only help to create their own unique clothing style, but will also help to understand the motives of partners, their body language, etc.

All this information can be downloaded on the Internet for free, and you can save your time and purchase in any bookstore.

In office, business etiquette is crucial. It is compliance with its rules that allows women to win back own place under the sun in men. Feeling close attention, constantly being energized and not showing even a look is the ability to hold one's face. And first of all, the appearance is under the gun.

Style - Business

Non-compliance with its recognized rules of office dress code is already a reason for discussion and, possibly, condemnation. But for a lady who wants to make a career, such a mistake is unacceptable: this is an uncomfortable situation at work, and a long wait for such a close one would seem. appointments to a higher position. Therefore, the image of a business woman implies compliance with the rules of etiquette of business relations.

The minimum requirements for clothing - quality factor and solidity. A well-known brand and an expensive brand - the conditions are completely optional. After all, quality is important, not the number of things and not a demonstration of a fashionable logo. Screaming about a stable financial situation and opportunities.

Frank outfit is not acceptable for a business meeting. For successful completion, you don’t need to wear a defiant outfit with a deep neckline, leather or jeans clothes and too tight knitwear.

But every lady who wants to succeed is obligatory in the wardrobe. This is a fitted jacket, straight skirt, pencil skirt or dress pants. But the length of the skirts is not maxi and not mini, and cuts on the side or in front are unacceptable. The best option is just above the knee.

The vest will perfectly fulfill the role of the jacket; it will be complemented by a blouse without a voluminous collar and an abundance of decorative finishes. The fabric x is opaque, good quality is a must, as are the sleeves. Even in the warm season, they should be, albeit shortened. Coloring is preferable to pastel and calm.

Designers offer a lot of office dresses of suitable length. Properly selected one thing will save time on the choice of image, since it is much more difficult to successfully combine a blouse and a skirt. Do not forget that regardless of the season, wearing bodily tights is mandatory. Perhaps this requirement is not so respected, but restraint is much more profitable than variegation, albeit super-fashionable.

Tights in the warm season can be replaced with stockings. The expansion of the color palette led to the fact that acid, bright and saturated colors began to relate to office ones. Among business - striped fabrics, checkered and with a dull small pattern.

A lot has been said about shoes in the business world. A solid "no" got a clog. They should not be worn in the office. This etiquette of a business relationship is clear. The best option is classic beige, brown, black or gray shoes with an average heel of no more than five centimeters. Summer allows for more open shoes and it is imperative in this case to have the perfect pedicure. The beauty of a properly dressed business lady is more noticeable.

In general, the business style and image of a business woman is not only a suit. His hair and make-up. A neat and moderately strict hairstyle is not loose hair, especially long ones. There are many variations of simple and effective styling, and you will not have to go to the hairdresser every time. Hair dyed in a bright defiant tone will look completely inappropriate in the office.

It should not be striking. This is also the etiquette of a business relationship. Soft lipstick, natural skin color, blush and mascara are the basis of the daily make-up. Valid and pastel shades of shade. But in a reasonable amount and in a thin layer.

Manicure - calm french. This option is recognized as the best: it will demonstrate the grooming of the nails and will not look catchy and tasteless. Such an image of a business woman is most acceptable.

Well-chosen jewelry harmoniously fit into the image of a business woman. It is important to observe moderation when choosing: earrings or ring, ring or pendant. Natural stones, quality jewelry or precious metals are permissible.

Accessories always make the look complete. A phone, a handbag and even a keychain cannot remain without attention. And here it is worth recalling the quality of such things. At first glance, they should give the impression of accessories of a serious business woman who competently chooses only high-quality things from the whole variety.

But only the business appearance of the style of a business woman is not limited. Business communication is impossible to ignore. The right behavior at work, the ability to negotiate, by phone and at meetings - this is a requirement for all office employees, regardless of gender.

Clarity and literacy of speech, confidence in voice and intonation, confidence in every gesture, gait, demeanor and the presence of a slight smile - this is the image of a competent specialist who knows how to defend his own point of view and is aware of his value.

Workplace of a business woman

Proper organization of the workplace is very important. All sorts of frames with photographs of dear people, pets and flowers, of course, very nice, but it is very distracting from the working spirit. And, creating coziness, cute trinkets, well take away the free space of the table, interfering with the convenience of work. Result? The impression of the hostess of such a workplace as a frivolous and completely non-business person.

Therefore, the workplace should have only the necessary attributes. For personal items there is a bedside table. Only a notebook and telephone can remain on the table. It is also unacceptable to leave a mug or a glass for tea or coffee in the redistribution of visibility during the break. This is the etiquette of a business relationship.

Punctuality is the leading trait of a business lady. Being late is already a signal of frivolity. Therefore, the main rule is always right on time, right and the first time. It is such an attitude that will help build a successful career.

Business partners greet each other with a handshake, here a manicure will provide not the last service. The ability to greet correctly is to create the impression of a business person. When receiving guests in own office the hostess of this office holds out her first hand, demonstrating hospitality.

It does not hurt to smile and say kind words to create a friendly atmosphere and start a successful business conversation. The image of a business woman will be successfully confirmed.

With frequent negotiations, you will have to pay attention to habits that can cross out all the successful moments. For example, do not often adjust hair. This gives the impression of frivolity, as well as an excessively frequent pulling of clothes.

Be sure to demonstrate oratorical abilities. Clarity and persuasiveness of speech is very relevant. It is equally important to be able to listen to the arguments of opponents without excessive emotions.

A real business woman always negotiates with dignity, strengthening the reputation of a business person with respect for the opinions of others. This etiquette of business relations puts one of the first places. Following the recommendations will help not only begin a successful self-assertion, but also quickly climb the career ladder to its top.

If the above goals are not the main ones, then observing such rules will definitely make it possible to look among office employees in a more favorable light, remaining a charming woman even in the world of business and always busy people. And the image of a business woman will not suffer at all.

If you think that business etiquette is just a rule of conduct in the office, then you are deeply mistaken. The rules of business etiquette today are more relevant than ever, this applies to already experienced "business sharks" and those who are at the beginning of their careers and are taking their first steps in this "mine" field. Probably, many of you can give an example of large unsuccessful or failed transactions, the outcome of which was predetermined at the preparation stage due to unprofessional actions of negligent employees. In each company, legends tell about such cases, passing by word of mouth in order to warn others from such mistakes. In order not to become the heroine of such office horror stories, we will get acquainted with the main points of business communication etiquette. We hope our tips will help you to avoid oversights and to be on top in any situation (and if representatives of the male business community take them into service, we will be only too happy!).

Thorough event preparation is half the battle

Tuning in the right way from the first seconds of communication

To begin with, we note that it is unacceptable to be late for meetings, planning meetings and meetings. You need to prepare for such events in advance, having thoroughly thought out a plan of the event. Coordinate your ideas with colleagues participating in the event, and, if necessary, with the boss. Remember that the success of an entire transaction depends on how successful the business negotiations are. Think over your appearance, find out more information about the company, whose representatives will sit with you at the negotiating table. Make a rough meeting plan, outline the main issues for discussion.

But those are the basic rules that are accepted at the very beginning of the reception.

1. Acquaintance of delegations, as a rule, begins with the fact that the head of the party that receives the guests is introduced. Then the incoming leader calls himself, after which the parties can introduce the other participants to each other, while the younger employees are introduced to the senior.
2. After the greeting, you can shake hands (usually with your right hand). For handshakes, there are several unspoken rules that try to comply with:

extend your hand first, if you consider it acceptable, etiquette is not prohibited;
the senior gives a hand earlier than the younger;
if you have been given a hand - shake it, even if it is not very pleasant for you, otherwise it can be evaluated as a sign
disrespect. Needless to say, such a gesture certainly will not add the chances of success in business negotiations.

3. If you exchange business cards, take care in advance of their sufficient quantity, as well as that all the data are specified clearly and clearly. Exchange of business cards involves observing some rules:

younger participants of the meeting serve business cards to the elders;
men give business cards to women first;
it is considered inadmissible to use a business card on which any data is corrected or crossed out.

The first hand should be given to someone older than

Formal Conduct Rules

1. When referring to negotiating partners, be sure to call them by name and patronymic, the same rule applies to your colleagues who are present at the meeting with you. Even if you have a friendly appeal to “you” in your office, you should communicate officially during business negotiations.

2. When discussing proposals or developments of other employees, try to name them by name and patronymic, as the use of pronouns in the third person “she” and “he” in business communication is not accepted.

3. During the conversation, let your interlocutor express his thoughts completely, without interrupting or inserting your clarifications.

4. Be sure to watch your emotions. Business negotiations are not the case to show your feelings. Remember how professional poker players play with an unflappable face in order not to reveal their intentions, for which there is even their own term “poker face”. Real business “sharks”, making large deals and signing contracts with a large number of zeros, have long adopted such an expression on their face - there is no need for the counterparty to know about your mood and possible experiences.

5. If possible, do not talk in raised tones, let your conversation go smoothly and calmly. However, the excessively quiet, “conspiratorial” tone of the conversation should also be avoided so that others do not have the impression that you are planning something with your interlocutor.

At negotiations, you should contact your colleagues and other participants exclusively for you.

General Business Correspondence Rules

A few years ago, communication, especially business, on the Internet was not as developed as it is today. Well, the progress of scientific and technological achievements is bearing fruit, and it’s just wonderful - the delivery time of mail to the addressee is reduced by tens or even hundreds of times, it takes a few minutes to send and send important papers. And although electronic communication does not have decades in its history in comparison with traditional mail, it already has its own etiquette rules.

In e-mails there is a line “Subject”, in which it is customary to summarize the contents of your message.
Mandatory is a greeting - at the beginning of the letter, and farewell - after the end of the text.
If the letter you send is official, the lines of different colors, various emoticons and signs of expressing your emotions like brackets and dashes will be inappropriate in it.
Remember that the recipient will read your letter from the screen, so for convenience it is better to break it into paragraphs, so it will be easier for visual perception. The basic rules of regular writing — indenting the first line, capitalization at the beginning of a sentence, and others — must be retained in the email.
The business etiquette of electronic correspondence provides for the preservation of the text of the letter to which you write the answer.
When signing a letter, do not forget to indicate, in addition to the name and surname, your position and contact phone number.
It is customary to write a response to an email no longer than two days. If you answer later, do not forget to apologize and explain your silence. Remember that if you have not answered within a week, then the recipient may accept this as a refusal to continue communication.
Today, for business communication, applications such as ICQ and Skype are widely used. If you also allow their use, a link to your data can be indicated at the end of the letter.

Communication over the Internet requires compliance with a number of rules

Correspondence on paper

Nobody has yet canceled traditional letters, and they are still used for working correspondence. Here are the basic rules for exchanging documents:

use your organization's letterhead only when it is truly necessary;
at the beginning of the letter do not forget about the greeting, after the text - about goodbye (it may not be in the official document, a short “Regards” will be enough). Mandatory name, surname, position and phone number of the person responsible for the compilation and sending of the letter;
if the letter is written on letterhead, then you can not put the stamp of your organization on it. In other cases, the seal is put in the presence of the signature of the head (or a person having the right to sign documents);
at the top of the letter, the name, surname and position of the addressee are mandatory.

In more detail, the rules of business correspondence are followed by clerks and secretaries, to whom you must pass your letter. Having studied its contents, such a specialist will indicate the subject of the letter, and also assign him a unique outgoing number.

For official writing, use letterhead

Subtleties of communicating with business partners over the phone

For telephone business negotiations, as well as for ordinary telephone communication, there are their own, generally accepted rules.

1. Remember that at the other end of the wire they do not see you, but only hear. Speak clearly, loudly and clearly. Leave aside emotions and possible fatigue, speak kindly and warmly.
2. The caller should not wait too long. Three rings - this is the maximum that may sound before you pick up the phone. If you yourself are calling someone, do not rush to hang up until you hear four to five rings.
3. Start the conversation with a greeting, and then ask if your interlocutor is ready for communication and whether you can devote enough time. In case of busyness, you can ask to set a time for a repeated call.
4. If you call, then you have to end the conversation. Try not to wait until your interlocutor interrupts communication, speak briefly and to the point.
5. In the event that the secretary picks up the phone, you will have to explain to whom you are calling and for what reason. Be prepared for this by naming the position, name and surname of the specialist you need, as well as summarizing the subject of your call.
6. Try to exclude from your practice calls to work phones “on personal matters”. Use work breaks or mobile numbers for this.
7. If you promised to call back, do not forget to do it. Write in a business notebook about this call, and your partners will certainly consider you a responsible and obligatory person.
8. During a telephone conversation, it is considered unacceptable to chew, talk with other employees of your office, interrupt your interlocutor.
9. If the telephone connection leaves much to be desired, noise and interference interfere with your conversation, suggest that the interlocutor continue negotiations later. And do not forget to call back!

The one who called should download the conversation

Rules of conduct during an official dinner

Indeed, what else is so well suited for Russian businessmen, who are accustomed to solving the most significant issues “without ties,” like business dinners? A relaxed atmosphere that allows you to tune your interlocutor to the wave you need, delicious, good-mood food - and here’s the long-awaited agreement.

However, today it’s not enough just to feed a business partner tasty, it’s also important not to forget about the rules of business etiquette at a restaurant table.

So, you decided to invite a future partner to a business lunch. What is important to know when preparing for such a meeting?

Do you want to show more respect to your interlocutor? Find a restaurant for lunch as close to his office as possible.
When booking a table, try to find out more about the tastes and preferences of your partner - what kind of cuisine he prefers, what kind of drinks and what kind of dishes. Failed to get the right information? In this case, it is better to opt for a traditional restaurant with various dishes suitable for every taste.
Come to the restaurant before the interlocutor - this again you show respect for him.
Do not order dishes with unfamiliar names, as well as those that are inconvenient to eat, such as lobsters or snails.
For business lunch it is allowed to use the office, but in this case there should be an appropriate room in it, for example, a meeting room. Be sure to order special service personnel, it is not permissible to use secretaries or other employees for this.

To please a business partner, invite him to a restaurant located near his office

A business lunch does not exempt you from the generally accepted rules of good tone at the table:

hold the fork with your left hand and the knife in your right;
if there is a pause during lunch, you can put the knife and fork on a plate, crossing them on top of each other. If you stack them in parallel, then for the waiter this may mean the end of dinner;
a tissue napkin is usually placed on your knees, and after eating, blot paper with paper;
if you are going to use a toothpick, you should not do this at the table.

Of course, lunch is an informal meeting, but do not forget about its main goal - reaching an agreement, signing a contract, and concluding a deal. Therefore, when talking on abstract topics and using jokes, try not to deviate from the main thread of the conversation. And, of course, observe tact and correctness in everything, not allowing you to switch to a person, and not allowing a switch to a person.

Yes, all the subtleties of business etiquette cannot be described in one article, just as it is impossible to give comprehensive instructions on the behavior of an employee in the office in a few lines. However, in the hands of each person his own career, and in order to get its worthy development, you must constantly study, improve and strive to comprehend the intricacies of etiquette of the business sphere.

At the negotiations you are the face of the company!

At the negotiations, you are the face of your company, and not only the successful completion of the transaction depends on how you can conduct them. How profitable you can present your office in the eyes of partners can be an important step for moving up the winding career ladder, you just need to learn how to feel like a part of the team and be ready to solve a common business. Good luck!

Introduction

The participation of women in business in developed countries is a familiar phenomenon and is not surprising in the business world and society. The fact that in this field women show remarkable abilities and business qualities. There is a concept that women have a weaker sex, and this is true in relation to physical strength. With regard to fortitude, the question is far from certain. Strength is especially important for a woman leader, she must manage, evaluate, reward or punish. And how do men perceive this? Many of them believe that work under the direction of a woman humiliates them. They really do not know how to behave with a woman boss. But women know very well how to behave with a male boss. Of course, many professions are much better “given” to women because of their psychophysiological qualities.

In our time, leaders, leaders are not only men, as was previously the case, but also women. The woman - the leader - is a familiar phenomenon and is no longer as surprising as it was just a few years ago. And of course, there are some features that distinguish a female leader from a male leader. Women break the stereotypes inherent in leaders, leaders, bring new features and changes to business life.

Rules of business etiquette for women

In order for you to be perceived as a person, you must first of all be it. A person who has integrity: intelligence, his own style, his own position, will certainly be perceived as a person. Any formal relationship requires great restraint. There are a number of rules, the implementation of which allows you to configure the interlocutor (regardless of his / her gender) to a business style of communication. Let's start with the look.

Pose.During business negotiations and meetings, your posture should be at the same time fairly loose and restrained-toned. A woman cringed on the edge of a chair, frantically clutching her purse, with all her appearance shows stiffness, constraint, self-doubt. Too loose a pose can be seen as evidence of your swagger. It’s better to sit straight and freely gesturing within the so-called intimate zone with a radius of about 45 centimeters around your body. It is better not to keep the bag on your lap, but to put or put next to it.

Sight.It is necessary to look friendly and attentively in the face of your interlocutor, showing that you are interested in what he says. At the same time, if you have a business relationship with the interlocutor, then look at the upper part of the face, slightly above the eyebrows, and occasionally look into the eyes to indicate attention (a long gaze into the eyes may cause discomfort for your interlocutor). In emotional communication, the gaze automatically moves from the eyes to the lower part of the face - this is immediately felt.

Vote.The features of your voice also matter in communication. If you have a high voice, try to at least not be shrill, because in this case you can cause your companion to have an irresistible desire to close his eyes and plug his ears. The high timbre of the voice is very annoying and tiring, it is associated with stress or with addiction. Therefore, try to make your voice chest and pleasant, lowering it as much as possible. But do not speak too quietly and uncertainly. The voice too loud, deafening the interlocutor is also bad.

The pace of speech.The measured speech pace is best perceived when you allow yourself to take small pauses, showing that before you answer something, consider what you heard. It is undesirable to speak too quickly, overwhelming the interlocutor with streams of information. He may not immediately understand what such a grandiose project you are telling him, and may interrupt you and ask you to repeat all over again. Lose time, and most importantly, make it clear that you are a small, addicted person and try to manage to say everything as quickly as possible before you are kicked out. An increased rate of speech is always associated with dependence and frivolity. And if you speak too slowly, then tire your interlocutor: he already understands everything, and you still finish the sentence.

Handshake.In business circles, it is customary to say hello to the hand. Shaking hands is a traditionally masculine way of greeting. For most women, it causes slight discomfort, because she does not know in advance whether her hand will be shaken vigorously or they will try to kiss. In order to avoid confusion and awkwardness, it is better to extend your hand neither in the vertical plane (as for shaking), nor in the horizontal (as for kissing), but in the intermediate position at an angle to the plane: want to kiss, want to press. The handshake should be concise, and sufficiently energetic.

Behavior.Never make a fuss - it makes a bad impression anyway. If, when you come to a business meeting, you quickly seep into your office, greet you with a tongue twister, hand over frantically some important documents, while dropping something, then consider that you are lost. It is much better to enter without rushing, calmly greeting, asking where you can sit. To do everything without fuss, excessive frequency in plastic, speech, facial expressions. In a word, to behave as if you are a gorgeous, luxurious woman and you can afford not to rush. Sit down gently, slowly taking items, picking them up as if they were alive, talking calmly - this will undoubtedly make a pleasant impression on your interlocutor. Be friendly, open, restrained in emotional manifestations, do not show excessive assertiveness and self-confidence.

Gesticulation.Here, as in many other things, a good middle ground is good. Gesturing should be proportionate to the rhythm of speech and approximately correspond to what you are talking about. The more formal the communication, the more restrained the gestures should be. But at the same time, its complete absence is perceived as constraint. Avoid neurotic gestures that indicate your embarrassment and nervousness: picking in your ear, under your nails, scratching, straightening your clothes, and hairstyles. Most people don’t even suspect the importance of gestures in a conversation. A gesture can tell us much more information than we want. Gestures too often give us away and the unreasonable use of certain gestures sometimes leads to an undesirable result. Therefore, in order to win over the interlocutor, use suggesting gestures in the conversation that allow you to see your palms. This is a testament to your openness. But negative, pressing gestures should be avoided. By decisively chopping the air with your palm, you can cause the interlocutor to have an unpleasant feeling that they do not want to agree with him on anything. If you are not going to put pressure on the interlocutor and in the end slam him like a fly, do not press the table with his palm facing down. Do not clench your fists during a conversation and do not poke a finger at the interlocutor. Also forget for a while the rejecting gesture with the palm of your hand: “Just a minute! I haven’t said everything yet!”, Thus showing that you want to continue your wonderful monologue, and let him listen. For the interlocutor, this gesture will cause a feeling that you do not want to talk to him, and will increase the distance between you.

Distance.Now let's talk about the distance established between people in any business conversation. Each person, depending on personal emotionality, determines the appropriate distance for this case. Emotional people seem closer and more understandable, constrained and restrained push the interlocutor to a greater distance. A lively facial expression speaks of reducing the distance when playing with eyebrows, squinting, smiling, living intonations, relaxed postures. As soon as the interlocutor wants to increase the distance, he immediately pulls himself up, turning his face into an impenetrable mask, and begins to broadcast in the impassive voice of a television reproducer or announcer. If you consciously want to increase the distance, start simply more often than necessary to call your interlocutor by name and patronymic. In general, from time to time to mention the name of the interlocutor in the conversation is necessary. If you, having talked with a person for two hours in a row, never called him by name, he may suspect that you have completely forgotten who you are talking to.

Perfumes and cosmetics.Business women are encouraged to do makeup, which accentuated the eyes. Makeup colors are of great importance - too bright colors and contrasting combinations are good in the air, on the street, and indoors they are tiring and distracting. It is best to use soft, calm tones. Brightly distinguished eyes with soft lips, accentuated by gloss or light lipstick, look good; lip gloss, brown or gray eyeliner combined with black mascara. Throughout the day, make sure that the makeup looks fresh and neat.

A little about manicure - hands should be well-groomed. Long nails are not welcome, as a maximum, the nails should look a little beyond the tips of the fingers. Varnish - soft, pastel colors, without patterns, sparkles and embellishments. The ideal option for office manicure is French manicure.

The finishing touch in the image of a woman is skillfully selected perfumes. It is unreasonable to buy perfumes just because their smell is fashionable this season. They may well not suit you. Even if you have successfully selected perfumes, you should not use them from morning to evening, since there is no effect of changing moods among you or others, it is best to have a set of perfumes, colognes and even toilet water. Lighter aromas (eau de toilette) are suitable for everyday use, and for fashionable clothes in the afternoon and evening wear perfumes with a more intense aroma are suitable.

Our favorite smells of even very good and expensive perfumes can change under the influence of individual chemical characteristics of our own body and even become unpleasant for others. If you want to try new perfumes for yourself, drop one drop on your wrist from the test bottle and rub it. Even if you like the smell, do not buy them. Wait one hour. The aroma may change, and you will immediately feel it. Perfume should be applied only to the skin and not to furs or fabrics. The most suitable points for applying perfume are earlobes, sections behind the ears, a fossa in the neck, wrists, a hollow between the breasts, and folds in the arms.

Jewelry.Jewelry should emphasize your appearance without attracting attention to yourself. Business etiquette allows women to wear rings, however, only on the ring fingers. Do not wear two rings together. If you have a set of jewelry, then you can put on no more than two elements, for example earrings with a bracelet. In the afternoon it is better to give preference to semiprecious stones (turquoise, agate, pomegranate, jasper), jewelry with pearls, and jewelry made of gold or silver complement the business suit well. Leather, wood and metal products also match the business style if they are not too large.

Get rid of everything that is too shiny, flickering in the light, everything that rings and makes noise, everything that distracts attention from your face and from what you are talking about. The main thing is to remember that the golden mean is important in everything. Excess jewelry or their complete absence is not for a business lady. At evening receptions, it is also not recommended to wear a lot jewelry. At day receptions jewelry is generally more appropriate, and in the evening transparent gemstones (diamonds, sapphires, emeralds) are allowed.

AccessoriesA list of the most important female accessories opens a handbag. It should match your clothes, while remaining within the framework of fashion trends. For going to work, bags of smooth and dark colors are preferable; such bags are suitable for almost any suit. The bag should be large enough to accommodate everything you need, and at the same time elegant enough. A bulky bag and all kinds of bags and string bags can ruin the most neat and thoughtful office outfit. Therefore, if you have to wear a lot of things, in addition to a small handbag, it is better to buy a leather briefcase.

For an evening out, a small handbag is suitable, it should fulfill a more decorative function than have any practical value. Traditionally, an evening bag is generously decorated with embroidery, rhinestones - the more shine, the better. Although you can do without shine, because the main thing in such a handbag is size.

Speaking of belts, gloves (and leather accessories in general). When purchasing these things, make sure that they are all the same in color, material, fittings, style and design. If all your leather or suede additions are designed in the same style, they will look like a spectacular, carefully selected “frame” for your clothes.

Another necessary and indispensable accessory is a scarf. A large silk classic or a small neckerchief, or maybe a scarf, is not so important. But the strength of the impact of this part on your appearance is important. It is with this accessory that color accents are prescribed. In addition, the existing great many ways to tie, drape, arrange a scarf (this art is worth learning) gives you truly unlimited possibilities for transformation within even a small wardrobe.

Clothing business woman. The success of the enterprise to a large extent depends on how the business lady is dressed. The main danger that lies in wait for a woman when choosing a business suit is his hyper-provocation. A business suit demonstrates not only the financial capabilities of a business woman, but also her upbringing, taste, knowledge of business etiquette. Therefore, a woman should always remember the rule: if you are engaged in business, you must be prepared to make certain sacrifices in fashion. The jacket can be double-breasted or single-breasted; to, below and above the line of the hips. Buttons - necessarily real bone or covered with fabric, leather. It is advisable that they be the same color as the costume. The clasp may be a caliper (inner). The shoulder is slightly widened and slightly raised, but nothing more. What newfangled liberties do not apply to is a skirt. Here for the innovations taboo. The skirt should be straight, narrowed downward, fitting the hips, with a slit in the back of no more than ten centimeters. The classic length of the skirt is to the middle of the knees. But it can be just above the knee, and just below. The length of the skirt to the middle of the calf is good only for women with leg problems. Gold and silver straps on the skirt are excluded. Conversely, leather straps are welcome handmade with the logo of famous companies. Pants of a purely classical cut, slightly narrowed down. Sign of Moveton - skinny pants. A large role in the competent choice of a women's business suit is played by fabric and color. Smooth fabrics are preferred - English tweed and wool, as well as satin, dull silk, velvet and boucle. Viscose and all kinds of stretch are excluded. The color scheme is not variegated: gray, beige, various shades of dark blue, deep burgundy, brown and black. It must be remembered that the same color and texture of the fabric may be acceptable at one business event and completely unacceptable at another. For example, a cotton etiquette suit can only be worn if you and your business partner have breakfast or lunch in an outdoor restaurant. In a pure white suit, you can only appear in summer time at dinner. The pinstriped suit is suitable for formal events in the afternoon. When choosing a women's business suit, special attention should be paid to the manufacturer. It is best to buy business suits from well-known companies.

Her business suit should be impeccably boring, simple and clear, like a crust of stale bread. Ideally, if a business suit is tailored specifically for a particular woman in a fashion house of a famous designer. You will not find such a second suit; it will definitely have a company logo indicating the person for whom the personal model is sewn. It is known that a business suit, consisting of a skirt and a jacket, is more often intended for events in the morning. Pants and a jacket are good in the evening. A black business suit is good for evening business meetings or for official public speaking.

Wardrobe women.

Light is my mirror

Women's clothing is an inexhaustible topic and a wide field for activity. Huge variety, inexhaustible opportunities for self-expression and ... terrible and endless torment of choice.

However, business women have to adhere to a rather strict framework when choosing clothes. Despite the strong pressure of fashion, the principle of clothing for the office is unchanged - its foundation remains a classic suit of good cut and quality. Classics involves a sense of proportion in everything: in the form, volume, decoration of the costume, manner of behavior.

At the time of buying business clothes it is worth giving preference to suits and blouses of monophonic colors, a small strip or a cage is permissible. The main thing is that all the elements of the wardrobe are combined in color, and there should be no more than three colors. In the wardrobe of a business woman there should be several suits, with skirts not higher than knees and not too narrow. Various accessories and a few decorations will help diversify and complement business suits; thanks to these cute little things, any office suit can easily be transferred to the category of an informal one, as corporate parties and receptions often require.

The classic rules of office clothing include for women trouser or skirt two-piece suits with blouses or slim jumpers, T-shirts, as well as closed dresses. Some companies do not allow you to wear pants, but if there are no such restrictions, wear them on the condition that they fit well on you.

The classic version of the office dress is a sheath dress, complemented by a suitable jacket. But the admissible lineup is not limited to them, the main thing is that the dress as a whole meets the requirements for business clothes in silhouette, length and color. Open shoulders (for example, a sundress in hot weather) are strictly prohibited. The same applies to deep cuts.

White blouse is traditionally considered a universal option. The suit, on the contrary, should be a dark, calm color. However, self-confident business women may prefer bright, saturated colors. This will attract attention. Pastel colors look more modest and elegant. Oddly enough, black does not match business etiquette. Printed fabrics with a bright pattern (flowers, peas, a large cell or a strip), poisonous colors, as well as combinations of red-green, yellow-pink, yellow-red are contraindicated for a business suit.

The fabric should not wrinkle, it should be solid and pleasing to the eye. It is more convenient if the fabric is suitable for any season, then the suit can be worn at any time of the year. Fabrics made of natural (wool, silk) or mixed fibers that look like natural look best because they have a good appearance, wear less and are not so dirty compared to other fabrics.

One of the main rules in clothes, especially business, is that the thing should sit well on you. A cheap and poorly fitting jacket will ruin your look. When buying a jacket, pay attention to the shoulder line or silhouette. Shapeless, soft shoulders will not give you strength and elegance. Good, properly sized shoulder pads should look natural and help maintain the proportions of the shoulders and hips. The higher the armhole, the thinner you look. At the same time, one should not forget about convenience. If the sleeve is too wide, it expands your figure as a whole. The sleeve should end on the bone of the wrist. Wrinkles anywhere in the suit, protruding folds, baggy pockets, a diverging fastener, protruding placket, sliding shoulder pads - all this looks ugly and adds extra weight.

It is forbidden to appear at the workplace without pantyhose. Thin stockings are required even in the heat. In general, hosiery can greatly affect your appearance. It is best to choose transparent tights that are slightly darker than the color of your skin, or to match the skirt, dress, trousers. Transparent tights of dark blue, black and cream tones are allowed. An exception to the rule: with strict-cut trousers and with wide trousers, you can wear special socks under the trousers. Do not wear white, bright, opaque tights, patterned tights or avant-garde tights. Secular etiquette dictates its own rules. The basic requirement is quite simple: the more solemn and official the reception is, and the later it is held, the more elegant it is supposed to be dressed. Do not abuse perfumes and deodorants.

For breakfast, tea, a cocktail it is recommended to wear a dress, suit-suit or suit, a small hat made of felt, silk or another type of fabric of normal length, and the hat is not removed during reception. For receptions starting at 20.00 and later, it is recommended to wear evening dresses (more elegant and open), do not wear a hat with an evening dress. For receptions starting before 20.00 hours, you can wear silk, cloth, like gloves. During breakfast, lunch, dinner, gloves are removed, but if we are talking about receptions where only drinks are served, gloves can not be removed.

At evening receptions, you can wear silk, lace gloves, and the shorter the sleeve of the dress, the longer the gloves, and vice versa. Handbag - a small size made of silk, brocade, beads. The color, density of the clothing material must be appropriate for the season and climatic conditionsIn summer, lighter materials of light tones are usually used, in autumn and winter, denser materials of dark tones are used.

For sewing clothes for receptions starting before 20.00 hours, you can use wool, silk and other types of fabric. For evening dresses - silk, taffeta and brocade. Evening dresses are usually made more open than dresses for day receptions. It can be of usual length, but recently there has been a tendency to put on long dresses for evening receptions. The evening dress can be sewn from silk, lace, crepes, etc.

Trends and directions.

fashion changes with such amazing speed that sometimes “the head goes around”. However, in everything, including the choice of shoes, there are invariable criteria (style, material and color) for compiling the necessary collection. Business etiquette prescribes to wear pumps at work - without any buckles and bows, on a thin sole. Shoes should be on medium or high heels - from 2.5 to 7.5 centimeters. Preference should be given to shoes made of genuine leather, as they are more comfortable, moreover, they will last longer and look better on the foot. Shoes should be closed, and also match the color of the suit (a tone darker than the hem) or be black, but never white. If you can afford only one pair of shoes, buy black ones.

Make sure that there are no open (sandals, sandals), sports and rough shoes. In summer, only open-heeled shoes are allowed. If you have patent leather shoes, remember to daytime days such shoes should not be worn. Classic shoes have heel heights up to 3-4 cm, are comfortable for walking and are combined with most of the most popular clothing styles. The shape of such models can vary from season to season depending on the fashion, suede replaces the skin, a sharp toe becomes irrelevant, and it is replaced by another form.

Shoes under trousers look more stylish if the foot is closed. Therefore, if you want to wear shoes with trousers, choose models with a high tongue. Depending on the shape and length of the skirt, the shape and height of the heel changes. The main feeling of harmony. You will be a bad role model if you put on a tight tweed skirt and pointed toe stilettos to it - harmony is not enough. Remember, the denser and heavier the fabric of your clothes, the thicker the heel of your shoes should be. Conversely, the lighter the dress, the thinner the heel. Evening shoes can be made of colored leather, thick silk, brocade, other materials on any comfortable heel. Patent shoes are an accent of elegance.

Perfumes and cosmetics.

Truly a woman has always strived, strives, and will strive for beauty, at any age she wants to look more attractive and younger. Still, this cosmetics is a great invention! Regular face care helps maintain skin in good condition, and decorative cosmetics can emphasize virtues, hide defects and put the right accents. I think it’s not worth talking about the fact that the daily makeup of a woman should be different from the makeup designed for a party. Cosmetics, like clothes, must be appropriate in nature and appropriate.

The vast majority of employers believe that a woman with makeup looks more professional than without without it, although from a rational point of view the last statement may not be true at all. Business make-up is a necessary attribute of a successful woman who achieves success in work, while remaining feminine. The main task of business makeup is to inspire confidence, calmness in people, but in no case to demonstrate their sexuality.

Business women are encouraged to do makeup, which accentuated the eyes. Makeup colors are of great importance - too bright colors and contrasting combinations are good in the air, on the street, and indoors they are tiring and distracting. It is best to use soft, calm tones. Brightly distinguished eyes with soft lips, accentuated by gloss or light lipstick, look good; lip gloss, brown or gray eyeliner combined with black mascara. Throughout the day, make sure that the makeup looks fresh and neat.

If you go to a party immediately after work, it is better to wash off your morning makeup and apply a new, more fresh and brighter one. And if you don’t have the opportunity to wash off business makeup, then apply a thin layer of powder on it. A thick layer of powder is aging, and the face looks unnatural. It is necessary to emphasize the eyes with a cosmetic pencil, apply bright shadows, apply another layer of mascara to the eyelashes, brighten the cheeks a bit brighter with the color of the general makeup, color the lipstick and apply lip gloss on it. A little about manicure - hands should be well-groomed. Long nails are not welcome, as a maximum, the nails should look a little beyond the tips of the fingers. Varnish - soft, pastel colors, without patterns, sparkles and embellishments. The ideal option for office manicure is French manicure.

Jewelry.

Jewelry is a good way to improve your appearance and another opportunity to show your personality. Jewelry should emphasize your appearance without attracting attention to yourself. Business etiquette allows women to wear rings, however, only on the ring fingers. Do not wear two rings together. If you have a set of jewelry, then you can put on no more than two elements, for example earrings with a bracelet. In the afternoon it is better to give preference to semiprecious stones (turquoise, agate, pomegranate, jasper), jewelry with pearls, and jewelry made of gold or silver complement the business suit well. Leather, wood and metal products also match the business style if they are not too large.

Get rid of everything that is too shiny, flickering in the light, everything that rings and makes noise, everything that distracts attention from your face and from what you are talking about. The main thing is to remember that the golden mean is important in everything. Excess jewelry or their complete absence is not for a business lady. At evening receptions, it is also not recommended to wear a lot of jewelry. At day receptions jewelry is generally more appropriate, and in the evening transparent gemstones (diamonds, sapphires, emeralds) are allowed.

Accessories

Properly selected accessories will add special elegance to your outfit. It is the accessories that allow you to soften the strict office look and emphasize the individuality of the image for an evening out; they serve as the litmus test of your taste and sense of style. A list of the most important female accessories opens a handbag. It should match your clothes, while remaining within the framework of fashion trends.

For going to work, bags of smooth and dark colors are preferable; such bags are suitable for almost any suit. The bag should be large enough to accommodate everything you need, and at the same time elegant enough. A bulky bag and all kinds of bags and string bags can ruin the most neat and thoughtful office outfit. Therefore, if you have to wear a lot of things, in addition to a small handbag, it is better to buy a leather briefcase.

There is nothing better than a good leather handbag. As for the bags from substitutes, sometimes you may come across well-made bags made of faux leather or suede. They are so skillfully executed that a superficial glance cannot be distinguished from natural products. Despite the fact that the bag from the substitute can have a very elegant design, there is still a certain risk in its purchase. Some substitutes cannot withstand the effects of low air temperatures. In winter, in frosty weather, cracks may appear on them, especially in places such as ceilings, bends, handle, strap. However, there are substitutes, the bags of which tolerate the Russian winter well, without losing their appearance. Therefore, a definite answer, to buy or not bags from substitutes, is not here.

To summarize: since bags from substitutes are significantly lower in price than natural ones, and they are worn one, maximum two seasons, then you can very well buy them. The same applies to belts, watchbands, purses.

However, you may not be able to pick up a complete set of add-ons without a single error. But be that as it may, when choosing additions, keep in mind the need for their style unity and strive to ensure that you do not have gross errors in this matter.
Another necessary and indispensable accessory is a scarf. A large silk classic or a small neckerchief, or maybe a scarf, is not so important. But the strength of the impact of this part on your appearance is important. It is with this accessory that color accents are prescribed. In addition, the existing great many ways to tie, drape, arrange a scarf (this art is worth learning) gives you truly unlimited possibilities for transformation within even a small wardrobe.

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